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November 29, 2004

起業に大事な要素USPを考える

 USP。これが何か分かるだろうか??

 「加速成功」の道幸武久さんのセミナーでのメインテーマになった
ことである。
セミナーでは、USPの実例とともに、自分でUSPを
書く時間が与えられた。しかも、質問がある人には
道幸さんに質問に答えてもらえるリッチなセミナーだった。

さて、USPだがユニーク・セールス・プロポジションのことである。
要するに、オンリーワンな自分(あるいは自社商品)のウリを見つけろ!
ということだ。起業には大事な要素だろう。
セミナーでは、道幸さんが来月行う60万円のセミナーを題材に、
USPの作り方の講義とそれぞれがUSPを書き出すということをやってみた。
自分の商品(あるいは自分自身)のウリを、特徴も2つ入れて20秒で簡潔に
説明できるでしょうか?

質問受付もしてもらえるリッチなセミナーとなったのだが、ついでに
60万円のセミナーがすぐ定員オーバーとなってしまった。

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